How to build a multilingual website?

19.11.2017 Posted by Nezařazené 0 thoughts on “How to build a multilingual website?”

You realize that your business needs a Website and it has to be multilingual. You’ve also noticed that all global brands have multilingual sites and you’re hoping that you don’t need to spend millions getting one. Good news! With WordPress, you can get the exact Website that your business needs, quickly, simply and on a modest budget. In this guide, we’ll explain everything that you need to get started.

Why WordPress?

WordPress is an open-source software for building Websites. WordPress became a good choice for building Websites around 2007 and has been on a steady climb since then. Today, WordPress powers more than ¼ of the Web, so it’s a very safe bet for most sites. There are millions of sites running WordPress, including personal blogs, small business sites and enterprise sites.

The biggest advantages of choosing WordPress are:

  • The WordPress ecosystem makes development affordable – there are millions of developers making their living from WordPress. You can get high quality design and development at a very reasonable budget.
  • WordPress scale means stability and security – with so many sites using WordPress, bugs are rare and security issues are handled almost instantly.
  • You can run WordPress from your own servers or use dedicated WordPress hosting – there are dozens of excellent options for reliable WordPress hosting. Again, this means lower cost and greater performance for you.
  • WordPress is great for SEO – one of the major requirements of any Website is to appear high on search results. WordPress makes this especially easy.
  • WordPress is great for e-commerce – with WordPress, you can build e-commerce sites, just like ordinary sites. No need to pay extra for powerful e-commerce features.

What kinds of Websites can I build with WordPress?

A very rough list of what you can build with WordPress includes:

  • Blogs/magazines – your stories, on a timeline
  • Product/company sites – sites that show off your business or service
  • Organization/non-profit sites – sites that support a cause and promote and idea
  • E-Commerce sites – sites that sell something (physical or virtual)
  • Directory and listing sites – sites where users can submit items and other users will find it
  • Membership sites – sites that allow people to register and get additional privileges as members

Of course, this list doesn’t cover everything and each of these categories is huge. For example, is Amazon an e-commerce site, directory, or membership site? It’s all of them combined (Amazon is not running WordPress).

How do I make my WordPress Website multilingual?

WordPress supports extensions, called plugins. WPML plugin has been around since 2009 (around the time WordPress became mainstream). Today WPML powers over ½ million commercial WordPress sites of all kinds.

When you choose WPML, you choose the same benefits of WordPress itself. You get convenience, scale and stability.

How will my Website look?

This is the best part about building sites with WordPress. There are thousands of great themes to choose from, so you can have a great looking site for a very reasonable budget.

There are different approaches to getting a visual design for your site.

Some designers will ask you about your business objectives, your clients and market and will come up with a visual concept for you. Other designers will show you a vast catalog and ask you which designs look best to you. Others will look at competitor sites and figure out which designs are popular in your market.

Whatever approach you take, the huge number of WordPress themes and designers make it possible to get the right design for your Website, without breaking your budget.

A multilingual Website needs a language switcher. This switcher allows visitors to choose the language they want to read in.

WPML comes built-in with different language switchers, which match any design. You will be able to place prominent language switchers, that show your visitors the different languages you offer them.

How will I translate content?

You probably know that Google lets you translate anything free and instantly. However, the free Google translation is only good for when you want to read content. Whenever you publish content on the Web, a real person needs to translate it. Machine translation lets you understand foreign texts, but cannot write texts in a foreign language, which will appear native.

WPML makes it easy for you to translate your own site or get help from translation services. When you translate yourself, you can use WPML’s translation editor. You can also use your own desktop translation software (if you have any).

If you need help translating, you will find a list of excellent translation services, fully integrated with WPML. This means that you can send content to translation right from the WordPress dashboard, without the hassle of manually copy/pasting content for translation.

Is Woocmoerce better then Shopify?

19.11.2017 Posted by Nezařazené 0 thoughts on “Is Woocmoerce better then Shopify?”

Here are some major points that make WooCommerce much better than Shopify:

  • You can host your WooCommerce store for $21/year as compared to Shopify’s $29/month.
  • You can host as many sites as you want with your $21/year plan. If you host 2 websites it would cost $10.5/website every year. Whereas you would pay $58 on Shopify because it hosts only one website for $29.
  • WooCommerce has more than 50,000 plugins, most of which have a lite version that is free for lifetime. Shopify has only 1200 Apps which come with a 7 or 15 day trial.
  • You will find hundreds of WooCommerce themes on the internet, a few hundred of which would be free. Shopify has 100 themes total, only 7 of which are free themes. The rest will cost you between $80-$160.
  • WooCommerce has plugins like VisualComposer to customize the look of your website using a drag and drop builder. Shopify simply doesn’t allow you to customize the look and feel of your store to that extent, even after spending $100 on the theme.
  • Without sales, your store is dead. 95% Shopify stores fail within a month of their launch. WooCommerce is much more SEO friendly because it runs on top of WordPress, the largest CMS platform. WordPress the top choice for bloggers.
  • 38% online stores are built using WooCommerce and 8% online stores are built using Shopify.

TOP 10 web design trends for 2018

19.11.2017 Posted by Nezařazené 0 thoughts on “TOP 10 web design trends for 2018”

2018 will be all about rich experiences. Technologies such as virtual reality, machine learning, and voice user interfaces have been honed and are now mainstream. Expect to see clean, simple designs that make way for these immersive technologies. Read on as we take a deep-dive into what websites will look like in 2018!

FLAT DESIGN

In 2017, designers and developers began creating clean and simple websites for better mobile performance. Image-heavy websites are slow to load and frustrate mobile users. The number of mobile searches is going ever-upward, and mobile-first design for websites is considered a necessity, not just an option. Clean, minimalist designs that load quickly are trendy and desirable for several reasons: both for mobile users and desktop browsers who want quick-loading but engaging websites, and for their SEO value. This is why flat design has started to become popular and will continue to be trendy into 2018.

Flat design doesn’t mean that everything is reduced down to two dimensions – it’s all about minimalism and usability. It’s about getting rid of clutter and focusing on the important parts of your website. Utilizing bright colors, clean and crisp edges, and lots of open space, flat design is a refreshing change from distracting and slow-loading hi-res image-based designs.

In spite of being minimalist and valuing function over form, this doesn’t make flat design boring. Contrasting bright colors, illustration, simple imagery, and sans-serif fonts come together to provide excellent user experiences that are still eye-catching and engaging.

Since flat design doesn’t rely on pictures to be captivating, it doesn’t have large amounts of extra data to load when a user navigates to the page. This means two really great things for website owners: the first is that customers and clients, no matter if they’re browsing on mobile or otherwise, will have an enjoyable, quick-loading experience on the website. Secondly, these data-light, fast-loading designs make page speed and optimization much, much faster – which looks really desirable to Google, Bing, and pretty much every other search engine. Faster load times mean that your site is more likely to rank well, and with an engaging flat design users are apt to stay longer on your site – making them more likely to convert.

EXPRESSIVE TYPOGRAPHY

While website layouts will be clean and simple, you can expect to see web designers unleash their creativity on typography. As we’ve said before, quick-loading is great both for search rankings and for user experience. In a designing landscape filled with picture heavy designs, how is a designer supposed to creative innovative websites without relying on large, high-resolution images? When it comes to typography and 2018 web design trends, a word is worth a thousand pictures. Relying on typography to do the heavy lifting for design helps websites load more quickly.

To some, typography might not sound like a very interesting design element at all. Gothic or modern, serifed or sans, script or slab, what’s the difference, really? Each style of typography, despite what the words are actually saying, have the ability to transport your mind to specific associations, even subconsciously. Gothic fonts evoke images of Europe, history, churches, and antiquated language. Modern typography is present in most logos for the technology giants of today, and the mind associates it with fashionable, edgy brands. Script reminds people of fancy parties and femininity whereas slab fonts are associated with being bold and strong.

This is why companies will pay large sums of money to develop their own special fonts just for use in their branding. Large brands like Intel and AirBnB went through the trouble to develop their own fonts just to help define themselves and their brand. The Facebook “F” in their logo, while not a proprietary font, is highly iconic to their brand and their image, just as much as the interface, their color of blue, the liking function, or the blank profile photo image.

This is how powerful typography can be.

Taking the expressiveness of typography and then placing it on the backdrop of flat design can create powerful, alluring web designs that capture the viewer’s attention, keep it for longer, and provide better results than more image-heavy designs.

ANIMATED LOGOS AND SCROLL-TRIGGERED ANIMATION

Animated Fubiz Logo

Technology has advanced and web browsers handle animations much better than they have in the past. Animations used to be flashy and distracting – it’s only the truly young now who can’t remember the days of the flying toaster or hamster dance. However,  2018 will usher in a new era of subtle and useful animation. Expect to see scroll-triggered animations and animated logos.

Scroll-triggered animation has been on the rise lately and as it doesn’t require large amounts of data to download to the device or browser to look beautiful. Smooth transitions are easy to accomplish with this method and used creatively, scroll-triggered animations not only appear intriguing to the viewer but can help demonstrate your product or service. This kind of animation, when correctly thought out, coded, and applied to the design of your website, help your brand by making your company look more professional and modern than competitors.

If we bring in flat design again, keeping the clutter at bay but using the scroll feature as a function and not just form, scroll-triggered animations help define the design of the site. This is accomplished by having the smooth transitions that occur as the user scrolls actually form the blocks or sections of the site: learn more scrolls to “about us” which scrolls to “our services” which scrolls to “our process” and so on. A good designer and experienced developer can skillfully devise ways to keep each transition interesting to the viewer and relevant to your business.

Additionally and most importantly, scroll-triggered animations literally pull users to conversion points by incentivizing them to scroll to contact forms and other lead generating elements on the site.

Animated logos are also a subtle but powerful trend that can be extremely helpful for your business and your website. Dynamic visuals are more memorable to our minds and more easily comprehended, which is one of the reasons why video content is so popular and useful. The company logo is always the most memorable part of a company’s brand – or at least, it should be if your marketing department is doing its job. Joining this with This means that animated logos, even if they aren’t extremely flashy, help with brand awareness and help keep a company “top-of-mind.”

In addition to keeping your company memorable, animated logos help tell the story of your brand and your company – much more than a fixed normal logo can. They can help evoke emotions through imagery or transitioning colors, so if your product or service is more complicated, animations can actually help define your business more fully to your potential customers – imagery is important! Above all, your logo is one of the first images of your business that your customers come into contact with, so it needs to impart lots of positive emotions quickly and immediately. Animated logos are surprising and different from what most users have usually seen, making interacting with it pleasurable and fun. 2018 is definitely the year that animation made it’s comeback.

INTERNET OF THINGS

The Internet of Things (IoT) uses technology to connect devices to the internet. Examples of IoT include smart light bulbs, such as the Phillips Hue and apps that help you track down your lost keys (how did they end up in the refrigerator AGAIN?). Websites will most definitely be using IoT technology. In 2018, expect to see IoT interfaces on websites that allow you to interact with smart devices. A smarter website means a more complex backend, but a professional web developer will get you connected and create an interface that’s simple to use.

VIRTUAL REALITY VIDEO

In 2017, we witnessed the rise of video on websites. It seemed like every website has a video intro, so we could see the faces behind the products and services we use every day. We also saw a rise in apps and services that make it easier to create videos. Websites in 2018 will take video to new, immersive places that once seemed like science fiction only a few short years ago. Expect to see websites tricked out with 360 videos, 360 modeling, video mapping, and interactive videos. Though these videos might seem costly and time-intensive, there are actually quite a few apps already available to make creating virtual reality videos more accessible. At TheeDesign, we’re ahead of the game. Just last year we created a website for ImagineOptix that featured an interactive 3D model and it won a 2017 Summit Creative Award.

CHATBOTS, AI, AND MACHINE LEARNING

Over the years, we’re increasingly communicating with bots. You probably spoke with one the last time you called your mobile service provider. At first, these bots seemed to make it more difficult to solve problems, but over the years, they’ve gotten smarter thanks to improved artificial intelligence (AI) and machine learning. This is also why Facebook knows us so well. Facebook has learned what we look like and asks if we want to tag ourselves in a photo. It also uses location data and learned our reading habits so it knows exactly which ads, events, and information to show us in order to hit a “like” button.

In 2018, we can expect this technology to continue to be perfected and incorporated into company websites. Soon, web interactions will become seamless. Imagine a website that already knows exactly what your customer is looking for by simply analyzing their past interactions with your company. Customer service via the web is becoming faster and more efficient every day thanks to these new technologies. Don’t overlook them in your web design.

VOICE USER INTERFACE AND SEARCH

A voice user interface is sometimes referred to as natural language processing, Simply put, it refers to human interaction with a computer in the form of speech. Examples of voice user interfaces include Alexan, Siri, and Cortana. This technology actually dates back to the 1950s when the Audrey system was developed. The system only recognized digits from a single voice, so obviously we’ve come a long way! Voice user interfaces can now understand and act on complex voice commands. When combined with machine learning, these interfaces can predict your needs before you even complete the command.

Expect to see websites with their own voice user interfaces or integrating with existing ones. With voice search also on the rise, be sure your website content is conversational, as people tend to interact differently when they use voice commands. For example, a person looking for the nearest flower shop might type in “flower shop raleigh” into Google, but might ask Siri, “where is the nearest flower shop?”

SEAMLESS INTERACTIONS

Seamless interactions are another theme for 2018. Implementing chatbots and voice user interfaces allow customers to interact with your website without having to click or wait for a page to reload. Micro-interactions are another design element you can sprinkle throughout your website to improve communication. An example of this would be allowing a user to leave a simple review by scrolling over a number of stars instead of submitting a form.

SECURITY

It seems like every time you read your favorite news site, there’s a story about a malicious hacker, a serious data breach, or a malware attack. Security is at the forefront of our minds and it’s taking center stage when it comes to web design and development. Google has already taken steps to notify users of potentially harmful websites. As you think about your web design, be sure to consider the security of your customer’s information. Make sure your security certificate is updated on all pages. People will only interact with your website, download your content, and share their information if they trust you.

TAKING RISKS, REAPING REWARDS

Creating rich web experiences means using new technologies and introducing them to your clients. It can feel a bit risky, but the right web design team and the right tools are only a click away. The future is now and it’s a great opportunity to WOW your customers. Make 2018 the year you throw caution to the wind and finally create that 360 video of your awesome production facility or that 3D model of your newest drone. Give your customer the experience of a lifetime and you will have a customer for life.